Verified sellers, a store dashboard, and featured spots

Most of this update is about stores. If you shop the catalog you'll spot a couple of new things right away, and if you run a Yupoo of your own there's a lot more waiting for you now.

A verified badge you can trust

Some sellers now carry a verified check next to their name — on their page and in the catalog's seller filter. It means the store owner has claimed their page and put their name behind it, so when you're deciding who to buy from it's an easy signal to look for. Verified stores also sort to the top of the seller list, so they're quicker to find.

A real dashboard for store owners

Claim your store and you get a proper dashboard instead of a settings page. It's split into tabs across the top — Branding, Items, Analytics, Advertisement, and Team — so everything about running your page sits in one place.

The Analytics tab is the big one. Pick a window (last 7, 30, or 90 days) and see:

• Views, unique viewers, buy-link clicks, and followers, each with the change against the previous period so you can tell what's trending up.
• A views-versus-clicks chart, so you can watch how interest turns into people actually heading off to buy.
• Where your buyers are. A country breakdown with flags tells you which markets pay attention to your catalog.
• What they're into. Reach split by item type and by brand shows what's pulling people in.
• Carts and purchase intent — how many of your items are sitting in carts, how many shoppers, and which have gone quiet.
• Your top items, ranked by the attention they're getting.

One thing worth being upfront about: reach counts signed-in views only, so the numbers stay conservative and real instead of padded by anonymous traffic. The dashboard says as much right on the page.

Catalog tools that keep your listings tidy

The Items tab now flags gaps for you. If a listing is missing a type or a brand, or hasn't been reviewed yet, you get a chip you can click to jump straight to those items and fix them. Empty brand and type fields are highlighted so nothing slips through. A tidy catalog is what gets your items into the right filters, in front of the right shoppers.

Featured spots in search

Store owners can now pay to feature their catalog in relevant searches. You pick the brand, item type, or search term you want to show up for, choose how your card looks — your own colours and a background image — and your items get a lift in those results for a fixed run.

For shoppers, these are always marked. A featured card carries a Sponsored label the seller can't switch off, so you always know when a placement is paid. Everything else in the catalog ranks the way it always has.

Getting verified

Analytics and featured spots sit behind a Verified Seller subscription. Verifying gets you the badge, the analytics dashboard, priority in the seller list, and the ability to run featured placements. If you own a store, claim your page and look for the "Become verified" option in your dashboard.

More on the way. If you run a Yupoo, now's a good moment to claim your page and set it up properly.